Case Study: Burns Farm Meats
UBC: Dublin Digital, Marketing + Web Design Strategies
Burns Family Farm - from farm to fork since 1740
Client: Burns Farm Meats
Industry: Organic Master Butchers + Farm
We provided:
Marketing Strategy | Branding | Web Design | Website Development | eCommerce | Creative Design | Product Photography | Logo | Icons | Copy + Content | Business Cards | Stationary
For over 280 years the Burns family have farmed the land in north Sligo. For Eight generations they have been custodians of that land, farming in a sustainable manner, treating their animals humanely and with respect.
And it is this family tradition, expertise, values and passion for the land, and for the meat that they produce, that continues to this day.
A tradition, handed down from father to son, that can be traced from farm to fork to flavour.
The challenge
➜ From ground zero - to hero. Despite the long existence of the business, there was no online or digital footprint outside of Facebook. Create a brand identity for a premium organic farm and master butchers with potential super powers!
➜ Distill the magic from our clients rich 280 year history, into tangible digital + marketing assets.
➜ These guys are rock stars. Help them shine! Better defined value proposition + services.
What we did
➜ Full corporate brand identity.
➜ eCommerce store live and selling.
➜ Branded physical products ready for retail online or in store.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
➜ Better defined value proposition across services + menus, blogs.
➜ Project Managed 3rd party vendors.
➜ Comprehensive competition bench-marking.
➜ Product photo shoot.
What we achieved
➜ Beautiful eCommerce website.
➜ SEO + mobile compatible.
➜ 8x increase in online sales.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
➜ Sales deck and marketing assets for B2B + B2C clients.
➜ Better defined market value proposition + business services.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
Working with Keith and the team at Urban Brand Creative has been an absolute pleasure. From day one each member of the team was prepared to go that extra mile for our business and left no stone unturned when conducting market research and competitor analysis.
Keith helped to give our business a clear marketing strategy and how to implement it going forward. The team created an innovative website and helped us to rebrand our business including logo design. I cannot recommend them highly enough, they were dedicated at delivering only the best for our business.
- Cahil Burns, Burns Farm Meats
Photo Shoot
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