Case Study:
Java Republic Cafes
UBC: Dublin Digital, Marketing + Web Design Strategies
Helping an iconic brand enter new markets
Marketing Strategy | Creative Services | Food Photo-shoot | Graphic Design | Retail Poster Design | Menu Design | Social Media l Grab + Go Menus | Combo Meal Deals Design | Label Design
Client: Java Republic
Industry: Hand-roasted coffee + organic teas
In the last 20 years, Java Republic has gone from strength to strength. Today they are a fiercely proud company, offering Ireland’s most exceptional coffee and an incredible selection of 24 organic teas.
The challenge
➜ Gain increased brand awareness for the newest coffeehouse chain arrival in an already crowded market.
➜ Translate and adapt global brand messaging to suit a local market, without losing authenticity.
➜ Compete for a market share of the lunchtime food and Christmas hot beverage market.
➜ Social Media Strategy in a new market.
What we did
➜ Deep-dive competitor benchmarking highlighting price points for combo menus.
➜ Ran three month social media ‘takeover’ campaign.
➜ Created photoshoot for use across all print and digital media.
➜ Creative services for across creating content and for all digital and print channels.
➜ Series of POS promo materials for nationwide stores.
➜ 12 month menu marketing calendar.
What we achieved
➜ 2 x seasonal print + digital campaigns.
➜ 5x Increased digital + social traffic.
➜ Enhanced penetration of targeted demographic.
➜ Uptake on revenue through increase on lunch time footfall and average spend through combo meal deal offering.
