Case Study: Hyde Dublin
UBC: Dublin Digital, Marketing + Web Design Strategies
Full digital growth solutions for a Super bar
Client: Hyde Dublin
Industry: Bar + Restuarant
Client Requirements
Digital Strategy | Branding | Web Design + Development | B2B + B2C Strategy | Product Photography | Videography | eCommerce | Menu Design | Sales Decks | Social Media | Influencer Handbook | Corporate Rebranding | Copy + Content | Email Marketing | Press + Comms | Competitor Benchmarking | Digital Support +Training |
Restaurant | Bars | Rooftop Terrace
Located in the heart of the city hyde is a modern, vibrant ambience that flows over three distinct floors.
We offer contemporary asian cuisine crafted by karl whelan with seasonal produce, precise technique & sharing in mind.
An eclectic collection of music for all tastes, stylish rooftop bar and terrace. Hyde is more than just a bar or restaurant, it’s an all-encompassing experience for every occasion.
The challenge
➜ Help a multi-million investment succeed with outsourced brand + marketing project management.
➜ Work in a fast moving matrixed environment with punishing + unforgiving launch + refinement deadlines.
➜ Distil the magic from our client’s head + realise their vision.
➜ Ground zero in brand + marketing assets.
➜ Positioning brand into a premium status.
➜ Develop e-commerce website that sells.
➜ Develop a brand identity & formulate a digital growth strategy that will take it to the next level!
➜ Make everything ‘look a million dollars’!
What we did
➜ Full muti-disciplined digital growth solutions.
➜ Devised integrated digital lead generation strategy + market qualified leads.
➜ Designed intuitive eCommerce website with online bookings and seamless multi-platform integration.
➜ Created + aligned sales + marketing funnel targeting B2B + B2B clients.
➜ World class series of menus designs.
➜ Series of photo shoots: food, cocktails, interiors, people.
➜ Video shoots + reels.
➜ Multi-platform social media campaigns.
➜ 6 months social media content, curation + management.
➜ Influencer + collaboration handbook.
➜ B2B + B2C - tone of voice.
What we achieved
➜ Beautiful eCommerce website.
➜ 7k organic growth in 4 months. 200k impressions.
➜ Highest social engagement of 5.7% (vs competitors at 0.65%).
➜ 15% increase of projected On Target Sales
➜ Catalogue of best in class digital assets.
➜ 4 photo shoots / 2 video shoots.
➜ National Media Exposure.
➜ 1 dozen+ menu series designs + iterations.
➜ Bespoke landing page for commercial partners + stakeholders.
➜ Corporate venue hire sales decks + assets.
➜ 8x outreach + engagement vs competitors increase Reach on Socials.
➜ Online presence grown across all main social channels: TikTok, Instagram, Twitter, Facebook and LinkedIn.
➜ Redefined brand + products into the premium category in the marketplace.
Videos + reels
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Cocktail photography
Food photography
Menu series design
Social media highlights
Promotional posters
Venue hire brochure
Our work featured in
Hyde Dublin - Launch Invite
Our kudos from clients
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